We're Back, And We've Been Busy

Hi, welcome back!

It's been a minute, actually, it's been most of the year. We've been heads down, building, evolving, and pushing ourselves further than we thought possible. And now, we're back with a lot to share.

So, where have we been?

We've been working on some genuinely incredible projects, the kind that stretch our thinking, challenge our craft, and remind us why we do this work. One we're particularly proud of is Reasn, the most inclusive women's fashion brand in the UK. We recently hit "Publish" on their first ever website, and the results spoke for themselves: over £1,000,000 in sales in the first 30 minutes, 350,000+ visitors, and a 4.7% conversion rate. It was a project that reinforced how powerful brand, simple design, strategy, and experience can be when they work together.

Beyond that, we've been partnering with some impressive technology brands, tackling complex challenges and uncovering insights we're excited to share this Q4. Every project has been a lesson, an opportunity to refine our process, and an opportunity to create something meaningful.

We've also grown, literally.

Senso is no longer just a UK operation. We've expanded into the UAE, bringing our approach to a new market and collaborating with brands that share our appetite for agile, future-ready work. It's been an exciting shift, opening doors to fresh perspectives, diverse challenges, and a whole new chapter for us.

But growth isn't just about geography.

We've sharpened our capabilities across Strategy, Brand, Product and Performance. We've refined our engagement models, from rapid execution through Momentum to long-term venture partnerships via Ember, structuring ourselves to deliver impact at every stage. Our remote-first approach continues to be a strength, allowing us to bring together the best talent and fresh thinking, regardless of location.

What's next?

More consistency. More insights. More of what matters. Paving Tomorrow is back, and we're committed to sharing the real process behind the work, no fluff, no jargon, just honest reflections on what we're learning, building, and thinking about in the world of brand, design, and strategy.

Thanks for sticking with us. We've missed this. Let's make it count.

The Senso Team